Backer On A Baker

Well, I'm sorry but despise all the years we've know it is not a "baker" but a "backer". Yes, I'm speaking of course of the quintessential guitar maker Rickenbacker that are now celebrating their 75th anniversary. The Rickenbacker International Corporation (RIC) grew out of the first company founded for the sole purpose of creating and manufacturing fully electric musical instruments and amplifiers-the Los Angeles-based Electro String Instrument Corporation. Founded in 1931 by Adolph Rickenbacker and George D. Beauchamp, this pioneering firm produced "Rickenbacker Electro Instruments", the first modern electric guitars. RIC's history now spans 75 years in business on the leading edge of music trends that have changed popular culture forever. Some of the most significative songs made in music history were made with Rickenbackers. From the Beatles to Pearl Jam and Radiohead. If you know a little about guitars you know you want a Rickenbacker.

A landmark instrument of Rickenbacker is the Model 4003. A bass of a sound so distinctive that I would take the freking Pepsi Challenge any time. A neck through body and ebony fretboard. Original Rickenbacker pickups. This bass has been heard all around the world, and I hope it will keep on rocking. Music is the solution to all the pains and fears in the world, is the only thing with substance and purpose. Amont players we all love who use this thing are Soda Stereo's Zeta Bocio and Sabo Romo. I've also heard this bass live, played by Zoe, believe me, it's freaking awesome.